About Us
The Spirit of Rio, Bottled
It all started with a deep, infectious love for the vibrant lifestyle and irresistible beauty secrets of Brazil.
Founded in 2015 by beauty industry veterans who fell completely under the spell of Rio de Janeiro, Sol de Janeiro was born from a simple yet powerful realization: Brazilian beauty isn’t about fitting into a certain standard—it’s an attitude. It’s about sensory celebration, a deep love for your body, and the radiant confidence that comes from feeling good in your own skin.
In Brazil, beauty is inclusive, joyful, and lived out loud on the sun-drenched beaches of Copacabana and Ipanema. We wanted to bottle that exact magic—the warmth of the golden hour, the rhythm of the music, and the unmistakable glow of Brazilian spirit—and share it with the world.
Our Philosophy: Joyful, Efficacious, Unapologetic
At Sol de Janeiro, we believe that taking care of your body should be pure, unadulterated fun. We don’t do boring routines. Instead, we create high-performance body care, hair care, and fragrances that deliver real, clinical results while making you feel utterly amazing.
- Scent-Sational Experiences: Our signature fragrances—from the iconic, pistachio-and-salted-caramel notes of Brazilian Bum Bum Cream (Cheirosa 62) to our ever-expanding world of mood-boosting mists—are designed to transport you straight to paradise.
- Powerhouse Ingredients: We harness the best of the Amazon, utilizing nutrient-dense, sustainable ingredients like antioxidant-rich Guaraná, deeply nourishing Cupuaçu Butter, and conditioning Açaí Oil.
- Head-to-Toe Self-Love: We care for every inch of you. Because when you love your body, you flaunt it with pride.
Body Joy & Body Freedom
We are fiercely passionate about Body Positivity and Inclusivity. For too long, the beauty industry has focused on flaws to fix. We want to flip the script.
Sol de Janeiro is a celebration of all bodies—every curve, every contour, every skin tone, and every background. We believe that confidence is contagious, and our mission is to help you feel joyful, free, and completely empowered in the body you’re in.
Join the Celebration
Whether you’re looking to smooth, hydrate, glow, or simply envelope yourself in a fragrance that turns heads wherever you go, you’ve found your people.
Welcome to our world. Smell incredible, feel irresistible, and love every inch of you.